We publish reviews that are positive, negative, or in-between. To have a senior living or senior care review published in Caring.com’s directory, we ask that you:

  • Submit an original review you haven’t published on other websites
  • Have firsthand experience with the listed service provider within three (3) years of review submission, and indicate the nature of your experience with the provider in your review submission
  • Have valid contact information (email or phone)
  • Avoid use of emoticons and graphic characters in your review content
  • Not be an employee, former employee, or paid representative of the service provider
  • Not be, work for, or represent a competitor of the service provider being reviewed
  • Not have a known or potential conflict of interest (including but not limited to financial conflict of interest or work as an industry professional), nor be compensated by the business being reviewed (e.g., not be a vendor, professional affiliate/partner, or paid reviewer of the business being reviewed)*
    * Seniors who are both residents and owners at a continuing care retirement community (CCRC) through an equity or co-op contract may be excluded from this review publication guideline, provided that they aren’t also officers, managers, employees, compensated contractors, or a paid reviewer of the community. Per federal law, senior residents who are owners at the community property (business) they’re reviewing must also have their ownership role disclosed publicly with their review.  

Submitted reviews will not be posted and may be removed if they do not comply with Caring.com’s Review Guidelines, Community Code of Conduct, site Terms of Use and Privacy Policy. This includes (but is not limited to) complying with the guidelines in each of the following categories:

Unlawful or Objectionable Content:

  • Do not post any unlawful, fraudulent, potentially libelous or defamatory, obscene, pornographic, profane, threatening, abusive, hateful, offensive, or otherwise objectionable information of any kind within reviews.

Solicitation:

  • Do not post advertising content, solicitations, or other commercial communications within reviews, except as otherwise expressly permitted by Caring.com.

Private or Personally-Identifiable Information:

  • Do not reveal another person’s real name, address, phone number, e-mail address, date of birth/death, or any other personally identifying information that could constitute an invasion of privacy or expose the individual to identity theft.

Relevancy:

  • Do not post information and feedback that is not directly relevant to the senior living or senior care service(s) offered by the listed provider

About the Caring.com Directory

Caring.com offers a comprehensive directory of senior living and senior care service providers, including 55+ apartments, independent living and assisted living communities, nursing homes, in-home care, home health care, hospice and more. We provide basic information about each listed business, and offer consumer ratings and reviews to help seniors and their loved ones research and connect to the most appropriate services and support for their specific situations.

We know the right fit is different for each family and individual, and we believe consumer/customer ratings and reviews from those with firsthand experience are valuable to others with similar needs and preferences — and helpful to service providers as well.

About Reviews on Caring.com

The reviews posted on Caring.com are the individual, subjective opinions of the reviewers, and not of Caring, LLC. We don’t endorse any of the opinions expressed by reviewers or the provider responses to reviews, and don’t own, operate, or manage any of the businesses listed or reviewed in our online directories.

Reviews in our directory can be positive or negative (or in between), and will be included or rejected based only on adherence to our Review Guidelines.

We can’t guarantee or verify the accuracy of the opinions or facts shared by individual reviewers. While Caring.com has no duty to monitor what is posted, Caring.com does reserve the right to reject or remove any review, at any time, for any reason, including but not limited to those that we deem inappropriate or outside the parameters of our Review Guidelines.

In the early years of our reviews program, we previously offered non-monetary incentives to encourage users to submit reviews, such as an iPad giveaway. We no longer offer incentivized reviews programs.

Please contact us if you have questions or feedback about ratings and reviews in our directory. We also host a Caring Reviews FAQ page.


Caring.com Review Response Guidelines

Senior living communities, skilled nursing facilities, and senior care agencies/agents — and their authorized reputation management representatives — must meet the following requirements in publishing Review Response(s) for consumer reviews on Caring.com:

  • Include the Review Response author name with the Review Response content sent to Caring (will not be published publicly)
  • Include the Review Response author title (job role) with the Review Response content sent to Caring (will not be published publicly)
  • Include the Review Response author’s email or phone number where they can be reached by the Caring Reviews Team (will not be published publicly)
  • Include the Review Response content the author wishes to be published publicly under the consumer review on the Caring.com website (once the Review Response submission is approved for publication by the Caring Reviews Team: this content will be published publicly and can include the author’s name and title if they wish)

Additionally, Caring’s Review Response feature may not be used for solicitation or promotional purposes, and may not violate the website’s Review Guidelines, Terms of Use or Privacy Policy. Avoid debating or disparaging reviewers in your business’ review response (please contact reviews@caring.com if you seek to contest a review for fact error or guidelines concerns).

Caring cannot guarantee or verify the accuracy of the opinions or facts shared by Review Response authors, and reserves the right to reject or remove any Review Response, at any time, for any reason, including but not limited to those that we deem inappropriate or outside the parameters of our Review Response Guidelines.