Advertising on Caring.com

Reach Millions of Baby Boomers

“Caring.com has been my lifeline during a difficult period of my life and my father’s.”

— Mary, Portland, OR

Why Caring.com?

Significant reach

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Caring.com is the leading online destination for seniors and their families.

• 76% of Caring.com registered users are female.
• 76% are between the ages of 40 and 69.
• 66% have a college education.
• 66% use Caring.com to research their own challenges as a family caregiver in addition to those of their senior loved ones.

Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol.

Significant influence

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• More than 40 million Americans are caring for adult family members.”
• 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves.”
• 80% of caregivers discuss treatment options with their loved ones’ doctors, according to geriatrician Dr. Leslie Kernisan.
• 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones’ finances.

Top conditions of loved ones include: Alzheimer’s, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.

Source: Caring.com Research, 2011

Advertising Opportunities

Increase the visibility of your brand: Advertise on Caring.com

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